“Defile na Neve”
Saint-Petersburg pret-a-porter week
- presents collections of fashion designers from Russia and other regions traditionally from 2000;
- is supported by Cultural Department of S. Petersburg Administration;
- is held biannually (fall and spring) at architectural ensembles in St.Peterburg's historical center (Stroganovsky Palace, Chancellor A.Bezborodko’s Mansion, the Museum of Artillery, etc.);
- is the important event in the world of a professional fashion for northern capital;
- in 2003, was included into official program of “The Month of European Culture in S. Petersburg”, which was provided by the city administration within the Petersburg 300-th anniversary celebration;
- is provided by the company Defile na Neve Ltd. President — Irina Ashkinadze.
Traditionally “Difile na Neve” attracts sponsors.
“Defile na Neve” partners were variously such trade marks as “MegaFon”, “Skylink”, “РУССКИЙ СТАНДАРТ”(“Russian Standart”), “ВОРОЖЕЯ”, “ЛФЗ” (Lomonosov Porcelain Factory), Grand Hotel Europe, Corinthia Nevskij Palace Hotel, “Redken”, “Ford”, “Granini” and others.
Traditionally “Difile na Neve” gets coverage by all city mass media writing about a fashion, lifestyle, society ( more than 50 ).
“Defile na Neve” remains a unique event of a Petersburg fashion life during last years...” (“Elle — Petersburg ” magazine).
Traditionally “Difile na Neve” gathers the most refined public to see the new collections of fashion designers.
Tickets for shows are not sold, they are distributed among the professionals working in fashion industry, owners and managers of shops and boutiques, journalists, clients of fashion houses, artistic and business elite of city.
The participants of “Defile na Neve” project are project are Tanya Kotegova, Irina Tantsurina, Lilya Kiselenko, Oleg Birjukov, Asya Kogel, Princess&Frogs, David Koma, Leonid Alekseev, A. Kiaby, “Pirosmany” etc. The talented youth make debut on the catwalk of “Defile na Neve” on a regular basis.
The aim of the project:
The development of fashion industry in Russia and drawing public attention to professional achievements of Russian fashion designers.